
I build and lead high-performing marketing teams, combining mentorship, structure, and hands-on support to drive consistent results.
I design and execute data-driven campaigns to acquire new customers, re-engage existing ones, and drive measurable revenue growth.
I improve brand visibility through strategic content and technical SEO, helping businesses rank higher and attract the right audience.
I use data to guide decisions—tracking performance, identifying opportunities, and refining strategies for better results.
A selection of projects focused on growth, strategy, and measurable results.
Generate customer acquisition and revenue
Product Marketing
Growth Marketing
Acquire Users to test OneKard
Product Marketing
Growth Marketing
Improve brand likeability and exposure
Branding
PR & Comms
Launch and Scale new product
Product Marketing
Growth Marketing
Launch and scale new product in new markets
Growth Marketing
Performance Marketing
Repositon the brand as B2B and improveit's visibility online
SEO
Branding
An expert-driven overview of Africa’s cross-border payments ecosystem, covering emerging trends, growth strategies, and industry opportunities.
A practical approach to product marketing that uses customer data to personalize experiences, improve targeting, and increase revenue
A practical framework for launching digital products across markets—covering research, localization, partnerships, and data-driven growth strategies